Understanding network quality, meeting customer needs better
The latest NET CHECK analysis of fiber usage in Germany and the CHIP network test 2024/25 provide insightful data on network coverage, usage and quality. For Internet providers, this results in specific areas of action – particularly in the areas of self-service, customer support and product marketing.
Fibre-optic expansion in Germany: Strong regional differences
According to NET CHECK the proportion of fibre-optic in federal states such as Lower Saxony (37.6%) and Hesse (35.3%) is significantly above the national average. In contrast, Hamburg (9.3%) and Berlin (9.0%) have comparatively low usage figures.
The measured fiber optic usage rates are based on a verified test carried out by NET CHECK nationwide between April 2024 and March 2025. Based on thousands of verified speed tests by real end users, NET CHECK has analyzed current fiber usage in the federal states.
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What does this mean for Internet providers?
- Targeted marketing in regions with a high degree of expansion – e.g. with fiber optic offerings directly via in-app campaigns in the MyProvider app.
- In poorly served areas: understandable communication, simple set-up processes and digital assistance to reduce barriers to change. Read more about customer expectations in the broadband market 2025.
- Self-service functions relieve support: Questions about setting up or using fiber optic connections can be clarified directly in the app. Learn how efficient customer service with a service app succeeds.
5G in Germany: Standard with restrictions
The CHIP network test focuses on 5G expansion, particularly in the 3.6 GHz band. Only here are transmission rates of over 1 Gbit/s possible. In other frequency ranges (e.g. DSS), there is often no speed advantage.
What does that mean for customer service?
- Many customers automatically equate “5G” with high-speed. Lack of clarification leads to frustration and support requests. Digital customer communication is therefore an important tool for Internet providers.
- One self-service app with realistic network status displays and tips for WiFi optimization helps to avoid misunderstandings. More about this topic ”WiFi 2025: Challenges and opportunities for network operators in the era of Wi-Fi 7 and IoT“ can be found in the blog post.
- Particularly with mobile routers or hybrid solutions, the exact distinction between LTE, DSS-5G and real 5G is crucial – both for users and in technical support.
What is really important to end customers: Connection quality counts
The evaluation criteria in the network test show that stable connections, short call set-up times and good voice quality play a central role for users – sometimes more than just download speeds.
How providers should react to this:
- Reliability should play a bigger role in customer service than theoretical maximum values. Shifting communication from peak values to really important key figures.
- The MyProvider app's unique WiFi optimization options solve the problem for customers: Find invisible WLAN bottlenecks in the home network for the first time! For the first time, this leads to a truly noticeable improvement in quality– or to customer understanding. Either way, it's a win-situation for the provider.
- Anyone who offers self-help tools reduces stress among customers and their own employees. What really counts is the following: Self-service companies make things so convenient for customers that they don't even think about ever switching. Retention at its best!
How providers increase customer satisfaction, you can find out in the article. Become a service pioneer with MyProvider.