In the world of Internet Service Providers, it may seem paradoxical that social media could play a role in their business objectives. After all, providers are focused on technology and communication, not social media interactions. However, this assumption is a deceptive simplification of reality that underestimates the real benefits of social media for these companies.
Technology meets social networking
Providers focus on stability, speed and reliability in their technically oriented services, while their clear and simple products with low variance are subject to regular innovation. At the same time, the industry is characterised by a non-traditional 9-5 office routine, outsourced customer service and similar features. Given this structure, one might ask: Why should providers be active on social media?
There are many reasons why a regular and timely presence on social media is beneficial for providers. These platforms offer the opportunity to go beyond the clear boundaries of products and services and connect directly with the target audience. In particular, social media allows providers to gain visibility, reach potential customers, engage employees and showcase their corporate culture. Although the day-to-day life of the industry does not follow traditional patterns, social media allows for flexible and effective communication that transcends traditional boundaries and brings a human touch to the technological world of providers. Let’s take a look at the benefits of a vendor’s social media presence.
Recruiting Through the Presentation of Company Culture
A Different Approach to Recruiting on Social Media
Recruiting by showcasing company culture becomes even more exciting through social media. It offers the perfect stage to highlight a unique culture, which is crucial not only for potential customers but also for future team members. Young talents today are looking for more than just a job; they want to identify with a company.
Take, for example, an Internet Service Provider on LinkedIn. Companies can share real stories from team members that emphasize their experiences in a creative and innovation-driven environment. This not only serves as a great way to attract potential employees but also provides an authentic glimpse into daily work life. From "Behind-the-Scenes" photos to humorous memes from the workday, it shows that work is not only professional but also infused with a bit of fun.
Identification Through Contemporary Content
The younger audience is particularly active on social media. Here, providers can build a strong connection through contemporary content in formats like TikToks, Reels, or LipSync videos. Humor, trends, and relevant information can help young people identify with a provider.
Example: A provider could regularly post short videos on current technology trends, asking users for their opinions, thereby building a community of tech-savvy enthusiasts.
