With the Conntac Self-Service App, Internet service providers can not only proactively communicate malfunctions to their customers, but also communicate targeted individual marketing content. The focus of this article: the marketing channel.
You have a self-service app for your technical customer service in use, which is well perceived and downloaded by your target group? One of the biggest advantages of self-service apps is, of course, independent troubleshooting on the part of customers and the associated relief for your service hotline and reduction in average AHT. But another advantage of customer service apps is the targeted control of In-App marketing campaigns.
In-App marketing campaigns are specifically designed for mobile devices and address customers where they are: directly in the app. Therefore, it is obvious to fully exploit the potential of the customer service app, which not only relieves customer service and makes customers happy, but also increases sales. Targeted, proactive marketing within an app where your target audience already resides is more successful than campaigns played out to a neutral audience, according to Forbes.
And this is just a selection of possible topics that you can advertise in your customer service app via a marketing channel or communicate to your customers.
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Since customers are already familiar with your brand and actively use the customer service app, in-app advertising is less intrusive and more natural than traditional advertising. Another advantage is that in-app advertising is only placed in situations when the user’s situation allows it. This ensures an end-to-end, optimal user experience.
If you have set up an interface between your customer portal and your service app and act in accordance with data protection regulations, you can use a marketing channel to place targeted advertising, for example based on demographic or geographical characteristics. Furthermore, there is even the possibility of proactive marketing for new hardware, an upgrade to a better contract or repeater recommendations based on corresponding customer criteria.
In the Conntac Dashboard, service managers and agents can evaluate the performance of marketing activities and derive useful measures for optimizing further marketing campaigns.
Your marketing measures are displayed in your own customer service app. Thus, no third-party vendors and partner networks are involved, making the placement of your marketing messages within your app a safe environment.
Since the advertising measures are not switched via third-party providers, but are switched natively via your own app, there are no additional advertising costs.
With the Conntac Self-Service App, you can target the right users at the optimal time in your best possible marketing mix. The proactive marketing channel of our self-service app opens up new possibilities of fine-mesh targeting and the option to generate sales and revenue alongside intuitive self-service features.
Info: With the connection to your systems, the measures described above can usually be implemented. But even without a connection to your systems, the marketing channel is an ideal medium for up-selling and cross-selling measures, such as recommending the latest hardware, friends recruiting friends, or discounted rates under certain conditions. Please feel free to contact our experts. We look forward to discussing your individual requirements with you.
